Taco Bell® is calling out to those ready to celebrate, who want to be the “life of the party,” that the secret is B.Y.O.T. (Bring Your Own Tacos). The Taco 12 Pack, 12 Crunchy Tacos for $10 at participating locations, is the new must-have party accessory of the summer season – and to create the perfect summer soundtrack to go with it, Taco Bell is bringing the music of Feed the Beat® artist Chiddy Bang to millions of Americans via television and online.
Through its Feed the Beat program, Taco Bell has provided 365 up-and-coming artists with $500 in Taco Bell Bucks per band. Great music. Free food. That’s Feed the Beat. Beyond satisfying bands’ late night hunger, Taco Bell has also served up opportunities to help them get noticed through its influential sponsorships and marketing platforms. Taking Feed the Beat to the next track, Taco Bell for the first time is featuring one of its participating bands in a television ad, which will be viewed this summer by millions of people, extending the artists’ reach to an even larger audience. The ad will highlight the Taco 12 Pack and include music from the Feed the Beat hip-hop artist Chiddy Bang, the voice of fans who just want to – in the words of their popular song – live “The Good Life.”