Right Step At The Right Time Pays Off

gulfnews.com:

For a business that started off in chemicals trading, to get into footwear distribution might have one asking: “Where’s the fit in this?” The promoters of Source Rite International retain no such doubts, seeing the diversification as being the right step at the right time for the company.

This has seen it build a good-sized portfolio of niche footwear brands and topping it up by acquiring the regional rights for FitFlop, a label that already had a committed global following with its fashion-meets-fitness mantra, in early 2009. For Source Rite International to try and get the same kind of adoption levels in the regional markets was not such a hard sell.

“In terms of toning footwear, the trend started three years ago among GCC consumers and it is one that’s growing substantially,” said Carl Garry Peaple, director. “Acquiring footwear brands was indeed a calculated step [for us].

“But I had been involved in footwear and apparel distribution for ten years prior to starting my own company.” Full story.

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