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June 23, 2011 by Angela Shupe | 0 Comments

The Wall Street Journal:

Somewhere in Dallas, there’s a woman driving around in a $1,000-a-month Lexus selling J. Hilburn dress shirts.

She’s one of more than 1,000 commission-based “style advisors,” J. Hilburn LLC’s traveling band of fabric swatch carrying, collar-and-cuff experts that are expected to push the company’s revenue to around $25 million this year. And she’s part of a J. Hilburn sales model that has attracted a $5 million round of Series C funding.

“The key for us is going direct to the customer,” Chief Executive Hil Davis said. “Once a guy starts buying through that personal relationship, he becomes very sticky.”