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$50 Per Month, For All the Movies You Can Watch, In a Theater

MoviePass is a new in-beta service that lets movie buffs watch as many movies in theaters as they want for $50 a month.
There’s no need for tickets, just show your smartphone at a participating theater and you’re in. The service, which is in trials in San Francisco, is trying to shake up the movie business by bringing the “Netflix model” of flat-rate pricing to the multiplex.
An Introduction to MoviePass from MoviePass on Vimeo.
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Angela Shupe on June 29th, 2011 12:07 pm
Where I live, I would have to watch 10 movies before 6p (closer to 8 after 6.) within a month to recoup the cost. I like the idea, but I suspect it is a better deal in those cities where a movie costs a lot more than it does where I am.
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