USANA Health Sciences, Inc. announced today that it will donate $10 for every ace served at WTA events throughout the 2011 season, beginning with The Championships at Wimbledon. The Women’s Tennis Association (WTA) will support USANA’s contribution with a $25,000 donation. All proceeds from the “Ace Out Hunger” program will benefit Children’s Hunger Fund (CHF), a global nonprofit organization fighting hunger in impoverished regions around the world.
“In tennis, an ace is a point-winning serve that isn’t returned by the opposing player,” says Dan Macuga, USANA’s VP of Marketing and Public Relations. “It is considered a demonstration of strength and strategy–qualities that represent USANA. Through this charitable program, we’re able to provide food, nutrients and vital resources to children in need. This is a program that is meaningful to us in many ways.”
“When you consider that an estimated 1.4 billion people live on less than $1.25 a day, $10 can really go a long way,” says Dave Philips, CHF president. “We will be tuning in closely to every match, cheering whenever an ace is scored, knowing what a difference that single serve can make. We cannot thank USANA and the WTA enough for their compassion and generosity.”
“We are thrilled to contribute to the Children’s Hunger Fund through the efforts of our world-class athletes,” said Stacey Allaster, CEO & Chairman of the WTA. “USANA is a fantastic partner of the WTA and this program will make a real difference in helping children in dire need.”
Logo from USANA