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Motorcycles Kill The Elderly, More
In 1975, 80% of all deaths on a motorcycle occurred in people 29 years and younger. Today greater than 30% of all deaths are in people 50 years and older. The 29 and younger crowd only account for about 25%.
What’s this mean? If you’re trying to sell motorcycles, or motorcycle-related accessories to the youth, you’re targeting the wrong market.
via Mark Perry.
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Angela Shupe on June 29th, 2011 12:04 pm
There is another interesting trend in those stats. The people under 30 who drove those motorcycles in the 70′s are the 50+ crowd driving them now.
I don’t think the deaths accurately reflect who is buying them, though. There are a lot of people in my area who ride and they are well below 50. I do sense an opportunity in motorcycle safety for older riders.
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