When I was a child, my mother worked for Thrifty Drug. There was no better treat than when she brought home a half gallon of Mint Chip ice cream. Thrifty was purchased by Rite Aid in 1996, but the Thrifty brand of ice cream lives on there.
I mention this because I just found a press release in my inbox letting me know that Sunday, July 17th is National Ice Cream Day.
How can your company use the “ice cream holiday” to promote itself?