Starbucks Embarks On Business Overhaul

CSNews Online:

Starbucks Coffee Co. is about to undergo a major reorganization aimed at driving global growth, with the corporate restructuring taking effect by the end of September.

“Our company performance over the past two years has positioned Starbucks for the significant international opportunities ahead and the acceleration of our global growth strategy,” Howard Schultz, chairman, president and CEO, said in a company release. “Today, we are successfully executing our multi-brand, multi-channel strategy and we believe the leadership and organizational moves announced today will optimize our speed and focus going forward.”

Included in the reorganization efforts is a new regional structure. Currently, the company is divided into two entities: Starbucks U.S. and Starbucks Coffee International (SCI), which consists of 54 markets outside of the United States. However, the company will now move toward a three-region organizational structure: China and Asia Pacific, Americas (United States, Canada, Mexico and Latin America) and EMEA (Europe, United Kingdom, Middle East, Russia and Africa).

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