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Virtual Shopping in Real World Places
In South Korea, a supermarket chain is experimenting with a new system that let’s commuters shop from subway stations with the cellphones.
The biggest problem with ordering groceries for delivery has always been that looking at a selection of food online is very different from browsing the aisles at your local megamart. Homeplus, a South Korean grocery chain, has placed wall length billboards with photorealistic images of supermarket shelves on the wall of subway stations. Although virutal the displays were exactly the same as actual stores, from the display to the merchandise.
Shoppers use their cellphones scan the QR code of each product they want, and the products will be delivered to their doors.
Video after the jump.
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Angela Shupe on July 14th, 2011 10:21 am
I am not sure how practical that is, but it is definitely interesting! Being in the subway, they are probably hoping to catch the people who are the busiest. Maybe they don’t have time to shop or they are too tired by the end of the day. In that aspect, I can see why a service like this would be successful. As for the average person? They would probably continue shopping like normal. Hopefully there are enough busy people to keep this kind of service going.
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