Since 2001, we've posted 20,638 different business opportunities and ideas, so you're sure to find something here to inspire you!
Is Your Business Failing Facebook?
Sometimes a business will join Facebook with visions of instant success and many followers. Forbes offers a few reasons why your business may be failing on Facebook.
You’re trying too hard.
Spamming your followers with non-stop brand-related chatter will make you lose followers, not gain fans. Social media works best when it involves an element of play. Develop a compelling voice. Be entertaining. Use humor. This the internet, not a board meeting.
You don’t get it.
Here’s the thing: You don’t have to understand social media. In fact, those who refer to themselves as “social media rock stars” really don’t get it. The truth is: Nobody gets it, not really, not yet. It’s evolving. Today’s expert is tomorrow’s idiot.
You don’t own it.
You hired a company to do your social media for you. Since you became their client, they’ve had a dozen different people working on your account. How can you expect your business to succeed when your social media plan amounts to passing the buck?
Photo by Dell Inc.
Related Businesses in the Directory
Related Posts
Related Resources
John on July 18th, 2011 11:54 am
Interesting article. Facebook is a unique social media experience. I work in social media marketing and I prefer to use twitter and LinkedIn to generate more business however with these tips I will definitely put more efforts towards facebook.
Dane Carlson on July 20th, 2011 7:40 pm
John, how does the amount of traffic you get from FB compare to Twitter and LinkedIn?
Dee Dee on July 21st, 2011 6:15 pm
I agree with the comments above. I was listening to a noted marketing guru today. The one thing he said we all need to remember about “Social Media” is that it’s not a place to blast advertisements about your business; its place to build relationships, creditability and trust. When you can do that,the business will naturally come.
Leave a Reply