Almost two years after it launched, the highly-addictive Angry Birds iPhone app in which birds are slung at pigs living in wood houses is still the No.1-selling paid app. Now for the first time, Angry Birds’ digital popularity is spilling over into the real world — just in time for the back to school shopping frenzy.
Mattel’s “Angry Birds Knock on Wood” game hit stores in May. The toymaker said it has had to ramp up production to meet demand.
Shipments of “Angry Birds” related goods — everything from toys to backpacks and blankets — have surged 500% just in the past five months, according to Panjiva, a company that tracks global shipments to the United States from about 500,000 global suppliers.
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