Janessa and Rachel may be under the age of 18, but they are already very entrepreneurial. Together they have launched a jewelry business, Bring on the Bling, that connects US customers with fun Peruvian pieces. With prices under $10 each, their pieces are affordable enough for people of all ages.
I recently ask both girls a few questions about their business and their goals.
Tell us a little about Bring on the Bling.
Janessa, age 14 and Rachel, age 16 partnered in â€˜Bring On The Bling!â€™ in the spring of 2011. They select and buy their own jewelry, hair accessories and â€˜blingy itemsâ€™ for resale in their new partner venture.
What inspired it?
Rachel, at age 13, had just gotten her ears pierced, and since she had owned multiple businesses since the age of six, wanted a â€˜teen girlâ€™ biz, something fun and girly, so Rachel searched the internet and came across a Peruvian jewelry site. She tested the market with a sample pack and when the jewelry sold out in one afternoon, she knew she had a â€œhot itemâ€. Since that day in August 2008, she has bought and sold many batches of jewelry.
Where is your jewelry currently sold?
The jewelry is currently sold online at www.bringonthebling.webs.com and www.everygirlzdream.webs.com, local consignment shops in NE, local Farmersâ€™ Markets and Serenity Hand and Foot Spa in Holdrege, NE.
How much does your jewelry cost?
Cost is $2.00 to $12.00 for a set.
What styles do they come in?
All sorts of styles, Murano jewelry, Peruvian stones, coconut rings, leather, beads, feathers, semi-precious stones, tawa seed jewelry, shells, etc.
What separates you from the competition?
What separates us from the competition is the fact that it is quality, unique jewelry at a reasonable price and attractive to all age groups, from age 8 to 88!
Do you have any goals you’d like to accomplish over the next year or so?
Yes, We would like to expand our jewelry line and get into purses, hair accessories, and shoes.
What are some lessons your business has taught you?
Business is never boring, as there is always something to improve and always new ideas, especially when you bring a partner into the business.
Business is always changing and one needs to stay sharp in their skills and evolving market.
Business is competitive, so it is all about marketing.
Is there anything else you’d like to add?
Yes, We give 10% of our profits monthly to help feed a seven -year-old Peruvian girl, Gioryanna through Food for the Hungry.
Do you have any advice you’d like to offer fellow teens about starting a business?
Yes, just start. Start small, start young and it will get easy.
Entrepreneuring is a verb, so just do it!
Start small and grow with your businesses as your knowledge grows.
Donâ€™t worry about what other people will say; they will want to copy you!
Start with your passion and try to make money at it. It makes it much easier to get started.