Most of Carrie Bradshaw’s essential needs in Sex And The City — dresses by Oscar de la Renta and stilettos by Manolo Blahnik — may still be out of reach for many Indians striving for her level of chicness. But one of her favourite things which is a little more accessible, something for which New Yorkers are routinely willing to wait in line for up to half an hour, is heading to India — the cupcake from Magnolia Bakery.
The fluffy pastry with creamy, pastel-coloured frosting, which gained cult status in New York and instant fame worldwide after being featured in the hit television series, may soon be available in India, as Magnolia Bakery is looking for franchisees in the country.
A meeting with the first prospective partner is scheduled in New York on Monday. “I’m looking for an entrepreneur who understands the luxury market,†says the New York-based chain’s owner and CEO Steve Abrams. He declined to give details of who he is meeting on Monday, but the person is believed to represent a sizeable, family-owned Indian company with operations in Hong Kong and Dubai, besides Mumbai, but is not part of the food industry. More.