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$1 Million Selling Rubber Duckies
Since founding Quacker Gift Shop in 2005, Jennifer Brown and Steve Kudron get this question a lot: Is there money in selling rubber ducks?
Yes. So far, about a million dollars worth.
Their duck-themed shop — selling everything from a wedding greeting card to the ubiquitous rubber duckie — attracts customers of all ages, and Denver-area tourists, too. “How do you turn a $2 duck into a million-dollar business? It’s because you grab a hold of something people know and remember, and you leverage that,” said Kudron.
There’s plenty to leverage. Rubber ducks became popular in the 1970s after Ernie the Muppet from “Sesame Street” made the song “Rubber Duckie” famous.
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Angela Shupe on July 28th, 2011 10:50 am
I believe it. The rubber duck is just one of those things that people never seem to forget, like the Slinky. It’s a little piece of childhood, and people like that.
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