Sizing Up A Franchise In Six Steps

Entrepreneur.com:

The first step in finding the right franchise system is to look inward–to determine what you really want from this investment and the qualities you seek in a franchisor that will help you attain the lifestyle you desire. This includes making a list of your goals and categorizing them into “wish to have” and “must have” lists.

The business may seem sexy, the products or services cool, the customers enjoyable, the business model resilient, and you fit in well. But if the franchise opportunity won’t deliver your desired results with a high degree of probability, it is the wrong franchise for you.

Below are six steps for researching and comparing franchise opportunities against their ability to deliver your “must have” and “wish to have” goals. The criteria you will use to compare and contrast businesses, regardless of whether they are in the same industry, are their ability to deliver your desired lifestyle.

Step 1: The Initial Interviewread on.

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