US-based restaurant chain Applebee’s has announced plans to grow its brand in the Middle East with the launch of 10 new restaurants in Egypt over the next decade.
Parent company DineEquity said this week it signed a deal with Ameco Foods to franchise the restaurant chain across the Arab world’s most populous country.
“We we see international expansion as a critical part of Applebee’s continued growth and brand development,†said Julia Stewart, DineEquity’s Chairman and CEO.