Starting this July, Birds Barbershop proudly begins serving Shiner Bock and Shiner Light Blonde to customers in a co-branding partnership with the Spoetzl Brewery in Shiner, Texas. Previously, Birds clients were served a complimentary Lone Star Beer with a haircut.
â€œEvery drop of Shiner is brewed right here in Texas, and the incredible people behind the company are here too,â€ said Michael Portman, Birdsâ€™ co-founder. â€œWe share a lot of Shinerâ€™s values, including our passion for music. But making someoneâ€™s day is the ultimate co-branding opportunity, and nothing does that quite like a free Shiner to go with a new haircut.â€
Portman and his co-founding partner Jayson Rapaport believe that serving Shiner Bock and Shiner Light Blonde will be a major upgrade to their clientsâ€™ experience and options, with no added cost.
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