Growing In Style

Calgary Herald:

Triple Flip, a Calgary retailer specializing in clothes for younger girls, is expanding again, moving into the B.C. market with two new stores.

The locations in West Vancouver, which launched last weekend, and Surrey, opening next month, brings the chain to eight stores across the country, highlighting a growth strategy that wins approval from experts.

“It looks like this company is very careful about how they’re going to grow and where they’re going to grow,” said Debi Andrus, assistant professor of marketing at the University of Calgary’s Haskayne School of Business. “They’ve hit a really great target market.” Read more.

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