QSRweb.com:
For the sixth consecutive year, Dairy Queen will host its Miracle Treat Day to raise money for the Children’s Miracle Network Hospitals, a charity that raises funds for 170 children’s hospitals across the U.S. and Canada. This year’s event is Aug. 11.
On that day, $1 or more from every Blizzard Treat sold at participating locations will be donated to the cause.
Miss America 2011 Teresa Scanlan, a national goodwill ambassador for Children’s Miracle Network Hospitals, will serve as honorary spokesperson for DQ Miracle Treat Day. Since 1989, Miss America titleholders have supported Children’s Miracle Network Hospitals, helping with fundraising and visiting hospitalized children.
“Miracle Treat Day has become one of summer’s most celebrated events and something that our customers and franchisees really look forward to,” said Michael Keller, chief brand officer for American Dairy Queen Corporation. “This day of goodwill for children touches all of us in communities throughout the United States and Canada.”