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KFC to Honor Col. Sanders With Website
The Kentucky Fried Chicken Corporation has just launched a new website in honor of founder Colonel Harland Sanders, and they’re inviting his devoted fans to share their stories and memories of the man behind the brand.
“Sanders had an impact on people. They remember that interaction when they met him,” says Rick Maynard, public relations manager of the KFC Corporation.
The idea to start ColonelSanders.com came from a meeting with franchisees who have been with the company for many years. “One day they were all telling these amazing stories of the Colonel. Our goal is to capture the stories before they’re forgotten,” says Maynard.
The website allows people to submit photos and videos along with their text-based stories. Many of the memories are testaments to the Colonel’s generosity and character, rather than the man with the secret fried chicken recipe.
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Angela Shupe on August 4th, 2011 9:53 am
That is a fun way to get fans interacting with the brand. It also creates a neat little history about the man who made the chicken. At the very least, it can drive someone to crave some of that fried chicken, lol!
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