Sleevecandy, an online store that aggregates thousands of one-of-a-kind, pre- owned, t-shirts from Salvation Army stores, officially launched last week at www.sleevecandy.com. Sleevecandy donates 30% of each sale to The Salvation Army’s adult rehabilitation programs and helps the environment by re-using t-shirts. The site provides customers with authentic collector, vintage, and “accidently ironic” t-shirts. Such shirts are often imitated or recreated by other online stores and by outlets like Urban Outfitters.
Sleevecandy was founded in April 2011 by four t-shirt enthusiasts while they were MBA students at the Kellogg School of Management at Northwestern University. The founders recognized that curating and aggregating the best t-shirts from Salvation Army stores would serve two purposes: connecting customers with one-of-a-kind, hard-to-find t-shirts and raising more funds for The Salvation Army’s adult rehabilitation programs.