Business Opportunities Weblog

One of a Kind Ironic T-Shirts

By on August 9, 2011 in Profiles

Sleeve Candy

Sleevecandy, an online store that aggregates thousands of one-of-a-kind, pre- owned, t-shirts from Salvation Army stores, officially launched last week at www.sleevecandy.com. Sleevecandy donates 30% of each sale to The Salvation Army’s adult rehabilitation programs and helps the environment by re-using t-shirts. The site provides customers with authentic collector, vintage, and “accidently ironic” t-shirts. Such shirts are often imitated or recreated by other online stores and by outlets like Urban Outfitters.

Sleevecandy was founded in April 2011 by four t-shirt enthusiasts while they were MBA students at the Kellogg School of Management at Northwestern University. The founders recognized that curating and aggregating the best t-shirts from Salvation Army stores would serve two purposes: connecting customers with one-of-a-kind, hard-to-find t-shirts and raising more funds for The Salvation Army’s adult rehabilitation programs.

donations tshirts

Business Opportunities Weblog editor and publisher Dane Carlson lives in the Sierra Nevada mountains of California, just 15 miles from Yosemite National Park. He accidentally became a professional blogger in 2001. He has added 12,198 posts to the site.

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