Women In Charge: Catherine Cook of myYearbook

The Huffington Post has the profile of a successful woman and the co-founder of myYearbook, Catherine Cook.

I worked with my brothers Dave and Geoff to create myYearbook in 2005 to be the best place to meet new people. We added 400 members in the first week, and today we have 32.7 million members, $23.7 million revenue in 2010 — up 50 percent over the previous year — and we’re profitable. Not only that, we recently signed a definitive agreement to merge with Quepasa for $100 million in cash and stock.

myYearbook started in my high school in Skillman, New Jersey. As we are laser-focused on meeting new people, myYearbook was built not around the people you know, like Facebook, but the people you want to know. Dave, Geoff, and I would often stay up until 3:00 or 4:00 in the morning, making spec sheets, drawing pen-on-paper wireframes and faxing and emailing them to our developers in Mumbai, only to wake up a few hours later to be on time for 7:30 a.m. homeroom. In April 2005, we were ready to launch the site into our high school and decided to get new members by wearing myYearbook themed T-shirts every single day for about two weeks.

We had made the T-shirts on CafePress and each had about 10 shirts with our myYearbook logo on the front and something catchy on the back like, “Answering the questions that matter most: Who are your friends’ friends, and are they hot?”

Screenshot from myYearbook

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