Marketing can make or break you if you become a franchisee. Asking existing franchisees about their system’s marketing can provide you with a clear indication of how they feel about the stewardship of their marketing dollars. This research can pay dividends in making sure the franchise you buy into has its marketing act together.
Of all the factors you’ll want to check out when evaluating a franchise opportunity, none is more important than the franchisor’s marketing. Few subjects hit closer to home with franchisees than the basic question of how well their marketing is helping them succeed in the business. Full article.