A key stage of a class action lawsuit that reveals infighting at one of Canadaâ€™s most venerated brands began in earnest in a Toronto courtroom Monday.
Archibald and Anne Jollymore â€” the two franchise owners from Burlington, Ont. who launched the claim against Tim Hortons Inc. â€” looked on from the front row of the visitorsâ€™ gallery as their lawyers took the floor.
The plaintiffsâ€™ primary allegation is that a chain-wide switch to par-baking in a central factory, which replaced in-store scratch baking starting around 2002, cut into their profits. Some have dubbed the dispute the â€œAlways Freshâ€ lawsuit.