“My dream is really simple,” said Sandberg, 42, seated near a framed graffiti rendering of co-founder Mark Zuckerberg at Facebook’s headquarters here. “I think every small business should … be using Facebook. We’re not going to stop until all of them are using it to grow their business.”
Next week, Facebook will unveil a plan to get small businesses hooked. The company plans to offer free $50 advertising credits for up to 200,000 small businesses. When a person clicks on an ad, there’s a set rate predetermined for that click through — 5 cents or 25 cents, for example — the advertiser has to pay. Facebook will pick up the tab for the first $50 of such ads delivered under its offer.
With Facebook, businesses can target their paid advertising with a precision not found in most other forms of advertising.
A wedding photographer, for instance, could advertise just to women in a specific ZIP code who list on Facebook that they are engaged. A movie chain could talk just to film fans.
Sandberg says Facebook allows businesses to interact with customers and create viral marketing campaigns. “Facebook takes word-of-mouth marketing and makes it work at scale.”