[In] 2003 she launched her company, Giggle, in San Francisco, to provide information, organic clothing, equipment, and smarter products for babies, along with customized services to make it easier when you become new parents. Now with products and services available both online and in 15 retail outlets around the country, Giggle offers customers personal shoppers, a baby registry, and various gear guides along with, as one recent customer commented, “a very cool aesthetic which appeals to professional women.â€
Now based in New York, with a corporate staff of 40 and some 120 employees in the field, Ali Wing says “we’re currently in expansion mode building out an executive team.†Results make her point: last year overall sales were up 35%, with catalog and web sales skyrocketing by 70%. Ali sees herself as brand CEO and considers herself “atypically operational. I’m not a serial entrepreneur, but I do have global domination plans for Giggle. It may take a long time to build big plays, but I have the work ethic and tenacity to prevail, though I am also quick to delegate when I have the right team.â€