The first step is to come up with your product, but what about when you’re ready to begin marketing it? NJ.com has a few ideas to help you get your product on store shelves.
A Retailers’ Shelf Space Is Their Commodity
They want to know how your product will improve their profit margin for the category and ultimately their store. They want to know the turn of the product, (or demand) and the repeat purchase potential.
A Retailer Is Looking to Drive Business TO and THROUGH Their Store
They want to know what marketing plans you have for your product. It is important to talk about all advertising campaigns, Social Media Plans, Co-Op Advertising Partners, Upcoming Interviews, Articles, Blogs, Tweets, TV/Cable Promotions, Coupons, and who your customer base is. It is also a great selling tool if you can cross promote your product with an existing line or demonstrate how your product is an Add-On-Sale.
Do Not Expect The Retail Buyer to Know Everything About the Product Category
You need to come in with some facts and market research for the buyer- not too much or his eyes will glaze over. However, enough to show him that you know your business and you can help him grow this category in dollars and market share. Make sure you ask some open- ended questions and LISTEN- if he states that the Product Category for his store is weak and the competition and research shows it is strong, maintaining or growing, then the retailer needs help with product mix, merchandising, and/or price point.
Photo by D’Arcy Norman
Can we solve the #1 Business problem people have today? Yes -- and the answer is simple...
The coffee vending business is your opportunity to cash in on the 30 billion dollar coffee industry.
Coaching is a high-margin business where you can utilize your sales and/or business experience.
Origami Owl serves as a vibrant and beautifully beaded inspiration to aspiring independent business owners.
Thin Energy is looking for a limited number of motivated business minded people...
Own your city's local deals website and app with multiple revenue streams.
Be a part of the number one growth industry while securing your future with residual income.
Sell our revolutionary online ordering products to businesses under your own brand...
With 2,000 locations open or in development in 15 countries, Snap Fitness is the top choice
Mobile Gaming Revolution offers you the unique opportunity to be the center of EVERY party!