The national economy’s long slump has made it difficult for all businesses to succeed. Consumers are worried about losing their homes and their jobs. This doesn’t inspire spending.
The owners of food franchises are far from immune. Even a $7 fast-food meal can seem like a luxury to consumers who are struggling to make their mortgage payments each month.
Savvy food franchises are reacting to this by experimenting. Rather than waiting out the bad economy, they’re offering new value menus to attract dollar-conscious consumers or bringing back roller-skating carhops to nab those diners hungry for nostalgia.
Here’s a look at some of the new trends in food franchising today.
Value is Key: Food franchises understand that consumers are considering more carefully every dollar they spend. Such franchise giants as McDonald’s, Burger King and Wendy’s have long offered value menus. Today, more are joining the crowd. More.