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FoamAroma: A Better Coffee Lid
In 2007 inspiration presented itself to Craig Bailey in the form of a latte at a coffee shop in Ridgefield, WA. Why was the foamy latte so much better while drinking it in the shop from a ceramic mug compared to the typical to-go paper cup and lid? The issue is the plastic lid. The experience just begged for someone to figure it out and develop a solution.
After a few more lattes Craig discovered the missing link and began on a quest to create a solution. Now that the vision for FoamAroma was formulated, Craig applied his engineering and project management skills to several months of R & D in Craig’s laboratory (a.k.a. kitchen) to find the right combination of contours and hole shapes for a better coffee lid. Next came the patent application and prototype development. It turns out that it is more difficult to make a lid using the thermoforming process with holes on an angled surface. But the form and function of FoamAroma demanded that extra effort to make it work.
So far the journey has been one of discovery in the product development process and in meeting many wonderful people. Learning about coffee has also been exciting. Craig is a wine enthusiast and sees the coffee experience very similar to that of wine tasting. The hope is that FoamAroma offers the coffee lover a better sensory experience that rewards them with maximum enjoyment of their coffee time.
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Angela Shupe on October 5th, 2011 5:26 pm
Its an interesting idea, but what about cost? Since most people don’t use to-go coffee cups at home, I imagine he would have to market to restaurants and gas stations. In that case, they care a lot about the cost of the supplies they buy. If the lid costs too much extra, it may not receive the demand it needs to succeed.
Craig Bailey on October 5th, 2011 8:25 pm
Hey All, this is Craig, the creator of FoamAroma. The retail cost of FoamAroma will be competatively priced with the current lids. They will be available through the http://www.foamaroma.com shopping cart and eventually through local restaurant supply distributors. Just let me know if you want samples and I will be more than happy to send you some lids to try. The FoamAroma experience speaks for itself.
dave on October 7th, 2011 12:17 pm
good idea but make opening like ordinary lids other wise i cant slurp coffee if its too hot tims hortons tried a design and i hated it cause i could not slurp
henry on February 5th, 2012 9:03 am
hi feloow coffee lovers, how would this compare to coollid coffee lids? the coollids are a coffee lid that cools with a patented reservoir! the biggest issue for me as a hot coffee lover is that the coffee is too hot! i do not like to burn with my coffee and according to the video on youtube or on http://www.coollid.com, coollid helps with that!
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