Since Steve Jobs died, there has been a lot of talk about the amazing people he has joined in inventing history. However, there is one man they missed, and he is also the man Jobs looked up to: Edwin H. Land. As the genius behind Polaroid and instant photography, he’s an important man to remember.
Land, in his time, was nearly as visible as Jobs was in his. In 1972, he made the covers of both Time and Life magazines, probably the only chemist ever to do so. (Instant photography was a genuine phenomenon back then, and Land had created the entire medium, once joking that heâ€™d worked out the whole idea in a few hours, then spent nearly 30 years getting those last few details down.) And the more you learn about Land, the more you realize how closely Jobs echoed him.
Most of all, Land believed in the power of the scientific demonstration. Starting in the 60s, he began to turn Polaroidâ€™s shareholdersâ€™ meetings into dramatic showcases for whatever line the company was about to introduce. In a perfectly art-directed setting, sometimes with live music between segments, he would take the stage, slides projected behind him, the new product in hand, and instead of deploying snake-oil salesmanship would draw you into Landâ€™s World. By the end of the afternoon, you probably wanted to stay there.
Three decades later, Jobs would do exactly the same thing, except in a black turtleneck and jeans. His admiration for Land was open and unabashed. In 1985, he told an interviewer, â€œThe man is a national treasure. I donâ€™t understand why people like that canâ€™t be held up as models: This is the most incredible thing to be â€” not an astronaut, not a football player â€” but this.â€
Photo by Toni Rantanen
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