Amit Gupta is an entrepreneur in San Francisco. He has successfully launched photojojo, but now he faces another dilemma. He has acute leukemia and needs a bone marrow transplant. Fellow entrepreneurs heard of his dilemma, and the word has spread like wildfire thanks to social media.
Gupta’s journey to find a donor hasn’t happened alone. As a member of tech communities in both New York and San Francisco, his story quickly began spreading through social media outlets.
Marketing guru Seth Godin upped the ante with an entrepreneurial tactic: gaming.
“The extraordinary thing about marketing is that a million people might see something or hear something or be sold something and only a thousand will actually take action. Even if it’s free,” he wrote. “How about if we gamify it?”
Godin offered up $10,000 to anyone for themselves or a charity of choice if they are a bone marrow match for Gupta.
Aviary’s Michael Galpert — another entrepreneur and friend of Gupta’s — matched Godin’s offer. A third match took the bounty to $30,000.
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