Hi! I'm Dane Carlson, and welcome to the Business Opportunities Weblog. I've been publishing this website, by myself, and sometimes with the help of others for over twelve years now. You'll notice two things about this site right away:
Scentsy grew from a tiny endeavor in a Utah home basement to a worldwide, multi-million-dollar company, quickly capturing the attention of consumers and the business world alike.
Orville and Heidi Thompson were on the edge of bankruptcy due to a failed business startup in 2003 when they struck a deal to take over the wickless candle company. They ran Scentsy with their five young children out of a large metal box on their sheep farm in Meridian.
Now, homes around the world have a Scentsy ceramic wax warmer, and more than 110,000 independent consultants host private Scentsy parties on two continents.
Why did you decide to make Scentsy a party planning company?
Orville: “A direct selling company has the ability to make business about more than just the product. There’s an inherent culture that is established, … and I think that fit very well with what we’re trying to create.”
Heidi: “If it were just sitting on a shelf at the store, it’s not the same experience as going to a party and sharing the experience with your friends.”
Logo from Scentsy