November 2011

Goddard Systems, Inc. Certified A World-Class Franchise By The Franchise Research Institute

PR Web: The recognition comes after an independent survey conducted by the Franchise Research Institute, in which over 85% of all GSI franchisees participated. The survey was designed to determine the level of franchisee satisfaction within the GSI franchise system. “Using confidential surveys to understand franchisee opinions is vital to building a successful franchise brand,” […]

Goddard Systems, Inc. Certified A World-Class Franchise By The Franchise Research Institute Read More »

TransMedia Group Opens Office In Sao Paulo Adding To Its Global PR Expansion

MarketWatch: The Public Relations firm TransMedia Group is opening its first office in Sao Paulo, Brazil as the firm’s international business continues to expand. TransMedia also has entered into a strategic partnership with Atitude Press, a leading communications firm in Brazil. The firms have agreed to refer business to one another and serve the publicity

TransMedia Group Opens Office In Sao Paulo Adding To Its Global PR Expansion Read More »

Should Franchisees Participate In Small Business Saturday?

Entrepreneur.com (blog): American Express’s second annual Small Business Saturday promotion, which the company declared a success, also spurred a one-man complaint storm over the exclusion of franchised business locations. Now the giant card issuer is reassessing its policy for the program, which is designed to entice holiday shoppers to independently owned enterprises. Franchise marketing consultant

Should Franchisees Participate In Small Business Saturday? Read More »

Franchising and the Economy

Franchising Help: Few people realize how critical franchising is to our economy, but as the infographic below illustrates, some of the most celebrated brands in the U.S. today were launched during times of deep recession, and franchised businesses as a whole continue to serve as a model workhorse for productivity and wealth creation in our

Franchising and the Economy Read More »

Website Let’s People Pay Someone Else to Do Their Chores

WSJ: A new crop of websites and smartphone applications are allowing people to farm out chores to a growing army of temporary personal assistants. These micro-employees are taking the division of labor to once-unthinkable extremes. One recent advertisement on TaskRabbit sought someone to play a joke on a friend who’s a customer-service representative. “It’s his

Website Let’s People Pay Someone Else to Do Their Chores Read More »

Franchising In Quebec Comes With Translation Obligations

National Post: Quebec’s Charter of French Language establishes French as the official language of Quebec and, accordingly, the rights of every person in Quebec to do business in French within that province. These language laws can have powerful implications for a franchisor’s decision to enter the province and how to operate there. In particular, whether

Franchising In Quebec Comes With Translation Obligations Read More »