Robert California, CEO of Dunder Mifflin Paper Company, Inc. in a recent episode of the television show The Office:
Let me tell you how I buy something these days.
I know what I want, I go on the Internet and I get the best price.
Or, I donâ€™t know what I want, and I go to a small store that can help me.
The era of personal service is back. You are back.
Youâ€™ll find that customers will pay our higher prices and then they will thank us. And we will say to them, you are welcome.
Excellent insight, and exactly how more and more people buy things today.