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How to Sell to Big Grocery Stores
Here are seven steps for getting your product into a big groccery store like Whole Foods Market, Wal-Mart, Kroger or Publix. They are, without an explanation, below. For the full scoop, visit The Daily Dose:
- Use and train your brokers
- Show the trend
- Don’t go in cold
- Position the product
- Stand out
- Secure a distributor
- Find an advantage
Photo by 06photo/ShutterStock.
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Christine Timmerman on November 28th, 2011 10:37 pm
While the others do seem important I think that showing the trend, standing out, and finding an advantage are the most important. Showing the trend is a very viable entry spot into grocery stores because in order to hit the shelves you must prove your importance. Standing out is very important to capture the customer and the grocery store retailers. Of course, an advantage is also important because without any advantages there is no use in substituting your product for any other that is currently on the shelf.
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