Service Franchises Trump Food Retail In Popularity Stakes

SmartCompany.com.au:

Service-based businesses have trumped food retail as the most popular type of franchise for new franchisees, new research reveals, due to smaller start-up costs and stronger trading conditions.

The research, released by the Asia-Pacific Centre for Franchising Excellence at Griffith University, is based on the responses of 2,000 participants in a pre-entry franchise program.

Launched in July 2010, the program was developed by the centre and funded by the Australian Competition and Consumer Commission.

The program was developed after centre research found a major cause of franchise conflict is unrealistic expectations on the part of the franchisee when entering the franchising sector.

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