Franchising.com:

With Applebee’s Gift Cards, holiday bonuses are not a thing of the past.

Applebee’s today announced the return of a FREE $10 Bonus Card for the 2011 gift-giving season. With the purchase of every $50 in Applebee’s Gift Cards, in-restaurant guests receive a $10 Bonus Card — a 20 percent value. Applebee’s Bonus Cards are available only in participating Applebee’s restaurants for a limited time.

Expert sources predict a robust season for Gift Cards. Gift cards continue to be one of the most popular holiday gifts with 62 percent of people saying they plan to buy a gift card this holiday season, according to a recent Consumer Reports Holiday Shopping Poll. Additionally, 44 percent of respondents feel that getting a good deal is more important than it was last year. Applebee’s was recently named tops for overall value in an annual consumer restaurant chain survey conducted by Market Force Information.

Originally posted by Cris Zimermann on November 21, 2011 in Franchise Site.

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