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Financial Post:

The latest entrant into the increasingly competitive field of home health-care proves the industry is not only ripe for rapid growth, it’s also maturing and evolving in new directions that cater to a changing generation of seniors: They want to live in their own homes and on their own terms, but that comes at a price.

It’s fast emerging as one of the few truly booming industries, fuelled by an aging Baby Boom population and the resulting need for home care services, along with the reality of skyrocketing public health care costs. It wasn’t the bottom line, however, that lured Brian Evans to help lead a major U.S. player into the Canadian market last month.

After spending 25 years as a corporate banking executive in Toronto, Mr. Evans was confronted with having to find home care services for both of his own and his wife’s parents several years ago. “There were challenges in finding the right provider,” he says.

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