Should Franchisees Participate In Small Business Saturday?

Entrepreneur.com (blog):

American Express’s second annual Small Business Saturday promotion, which the company declared a success, also spurred a one-man complaint storm over the exclusion of franchised business locations. Now the giant card issuer is reassessing its policy for the program, which is designed to entice holiday shoppers to independently owned enterprises.

Franchise marketing consultant Paul Segreto, who heads franchisEssentials, deserves much if not all of the credit for airing the issue. He recently took to social media and other Internet forums to complain that “franchising, supposedly the cornerstone of small business and as many claim, the driving force behind economic recovery in America, has been excluded from the event.”

Small Business Saturday offered $25 credits to shoppers who patronized qualifying mom-and-pop stores on the Saturday after Thanksgiving. Read more.

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