MarketWatch:
The Public Relations firm TransMedia Group is opening its first office in Sao Paulo, Brazil as the firm’s international business continues to expand.
TransMedia also has entered into a strategic partnership with Atitude Press, a leading communications firm in Brazil. The firms have agreed to refer business to one another and serve the publicity needs of their respective clients in each other’s home country.
Earlier this year, TransMedia opened offices in Paris and Beijing, and has now sets its sights on South America’s powerhouse.
“Brazil has become an economic superpower and TransMedia can play a role in promoting more trade and commerce between Brazil and the U.S.,” said Tom Madden, TransMedia Group’s CEO.