Hi! I'm Dane Carlson, and welcome to the Business Opportunities Weblog. I've been publishing this website, by myself, and sometimes with the help of others for over twelve years now. You'll notice two things about this site right away:

  • We have tons of content. In fact, since November 2011, I've published more than 26,000 posts on thousands of different business ideas and opportunities.
  • We don't sell much advertising. In late 2013, I realized that by selling advertising, what I was really selling was my readers. In 2014, I've already radically cut down on the number of ads and will hopefully keep cutting.

Tickle me Elmo

Fifteen years ago, Tickle Me Elmo took over Christmas.

TThe hottest toy of the 1996 holiday season caused shoppers to turn vicious, inspired a whole new kind of black market (the $35 dolls sold at a several-thousand-dollar markup) and sparked a salacious scandal. During Tickle Me Elmo’s epic reign, Tyco “the toy company behind the mega-craze” saw its sales soar from $70,000,000 to an astounding $350,000,000, all thanks to a simple plush toy.

Since that mania a decade and a half ago, Tickle Me Elmo remains the benchmark for products’ must-have status.

OPEN Forum has a list of some things that you can learn from the genius marketing behind the frenzy.

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Originally posted by Dane Carlson on December 1, 2011 in Ideas.

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