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What You Can Learn from Tickle Me Elmo
Fifteen years ago, Tickle Me Elmo took over Christmas.
TThe hottest toy of the 1996 holiday season caused shoppers to turn vicious, inspired a whole new kind of black market (the $35 dolls sold at a several-thousand-dollar markup) and sparked a salacious scandal. During Tickle Me Elmo’s epic reign, Tyco “the toy company behind the mega-craze” saw its sales soar from $70,000,000 to an astounding $350,000,000, all thanks to a simple plush toy.
Since that mania a decade and a half ago, Tickle Me Elmo remains the benchmark for products’ must-have status.
OPEN Forum has a list of some things that you can learn from the genius marketing behind the frenzy.
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Angela Shupe on December 2nd, 2011 2:07 am
I remember it well, and it was quite the phenomenon. Even older kids joked about wanting one, just because they found it amusing. They definitely hit the mark that so many companies have striven for during the gift buying season.
Martha on December 2nd, 2011 7:55 am
The TickleMe Plant Greenhouse seems to be the must have product this year for plant and nature lovers. Of course kids love it. In it you can grow a real pet like plant that moves, closes its leaves and even lowers its branches when Tickled. It re-opens in minutes!
The I love My TickleMe Plant Jingle is hard to forget. I really do love my TickleMe Plant. While supplies last I guess
Martha on December 2nd, 2011 7:56 am
Here is a direct link to grow your own pet TickleMe Plant. Best gift I ever received. http://www.ticklemeplant.com
Cindy Hawkins on December 3rd, 2011 1:22 am
Every year about this time I read about some ugly pre holiday shoppers melee. I am old enough to remember the CABBAGE PATCH DOLL riots, where at one store, they showed store employees actually throwing packaged dolls into a crowd of screaming shoppers. Greed at full tilt. Hello?? Maybe some people need to revisit what the holiday season’s all about…
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