Tickle me Elmo

Fifteen years ago, Tickle Me Elmo took over Christmas.

TThe hottest toy of the 1996 holiday season caused shoppers to turn vicious, inspired a whole new kind of black market (the $35 dolls sold at a several-thousand-dollar markup) and sparked a salacious scandal. During Tickle Me Elmo’s epic reign, Tyco “the toy company behind the mega-craze” saw its sales soar from $70,000,000 to an astounding $350,000,000, all thanks to a simple plush toy.

Since that mania a decade and a half ago, Tickle Me Elmo remains the benchmark for products’ must-have status.

OPEN Forum has a list of some things that you can learn from the genius marketing behind the frenzy.

 

Originally posted by Dane Carlson on December 1, 2011 in Ideas.

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