SmartGirls are tackling the topic of women in business with their new book, The SmartGirls Way. The book looks at the impact women have made on the world of business, and offers advice to help them succeed.
Set against the backdrop of the economic and social impact that women-led businesses will have on the next economy, “The SmartGirls Way” distills four years of research and interviews with successful women entrepreneurs into a practical and hands-on tool that helps women frame and launch their Vision-inspired Big Ideas (ViBIs) into the world.
The book also includes access to the SmartGirls Way Mirror, an online diagnostic that tests six key characteristics that entrepreneurs bring to business-Integrity, Intuition, Creativity, Passion, Curiosity and Weaving. By understanding and celebrating how successful women leverage these strengths, new entrepreneurs can launch their businesses with more power and less strain.
Brittingham and Collins have worked internationally in both the corporate world and as owners of their own companies. They draw upon their 20 year careers in the fields of Sustainability and Executive Coaching to create a concise, pragmatic and radically honest approach to entrepreneurship and the future.
“While there have been many books written about the differences between men and women, there is little to be found that actually embraces these differences and helps women leverage them for life and business success,” explains Brittingham. “Our goal in writing this book is to help women discover and embrace their strengths understand the power and fun of entrepreneurship, address the personal and cultural barriers that would keep them from their dream and create profitable, world-changing businesses.”