Mid Vanity Instore v2. V161851326

Retail stores are under attack!

This Saturday, Amazon will offer consumers up to $5 off their purchases if they compare prices using the Amazon’s mobile phone application in a retail store. Amazon hopes to increase the use of it’s bar-code-scanning application, while also collecting information on the prices of products in it’s competition’s stores!

While the information empowers consumers, it terrifies retailers, who increasingly are feeling like showrooms — shoppers come to to check out the merchandise but ultimately decide to walk out and buy online instead.

Originally posted by Dane Carlson on December 6, 2011 in News.


Related Posts