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Amazon To Pay Customers $5 to Leave Your Store!
Retail stores are under attack!
This Saturday, Amazon will offer consumers up to $5 off their purchases if they compare prices using the Amazon’s mobile phone application in a retail store. Amazon hopes to increase the use of it’s bar-code-scanning application, while also collecting information on the prices of products in it’s competition’s stores!
While the information empowers consumers, it terrifies retailers, who increasingly are feeling like showrooms — shoppers come to to check out the merchandise but ultimately decide to walk out and buy online instead.
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Edgar on December 6th, 2011 8:53 pm
That’s very smart on amazon! Thinking outside the box pays off!
Angela Shupe on December 7th, 2011 1:51 am
Good! I like what Amazon is doing. Not only does it help the online retailer figure out in shop prices, but it should motivate the shop to offer competitive prices, too!
CJ on December 7th, 2011 8:17 pm
Wow that title got me…
Definitely high level competitor espionage.
Not new of course but this strategy works across the board.
Take the MLM company out their Text Cash Network.
Don’t think for a second that what their doing wasn’t modeled after Groupon (with few twists no doubt)..
Jeff on December 8th, 2011 7:55 am
The power of online shopping is yet to be seen. People are becoming more and more subjected to it every day. In the past people were reluctant to make major purchases out of fear of being ripped off. Now they either have made an online purchase or personally know someone who has. The fear is gone and they are falling into the comfort zone. Online shopping is the way of the future.
architect larson on December 16th, 2011 10:33 am
Shops will become less generic and more personal with unique local items found no where else or hand made derivatives of generic items – smaller and more personal – eventually Amazon and others will pay them to show their generic merchandise per piece sold.
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