[Luke Knowles] created Free Shipping Day in less than two weeks in 2008. Sales totaled $942 million last year, surpassing Black Friday, according to the online data tracking firm comScore. Free Shipping Day didn’t quite catch up to Cyber Monday, which pulled in more than $1 billion in sales last year, or Green Monday, another popular online shopping day, with $954 million.
But the exponential growth of Free Shipping Day has made it quite a cash cow for Knowles: His company raked in more than $100,000 in revenue from the project last year. In addition to this year’s Free Shipping Day in the U.S. on December 16, Knowles is working on similar promotions in other countries, including a Free Delivery Day in the U.K. on December 9 and a Free Shipping Day in Canada on December 12.
What ideas have you implemented to boost holiday sales for your business?
Photo by Brian Hawkins