Women want socks that not only look nice, but they must also stay in place. According to SFGate, that is what drove the idea behind Soxxy.
“Your boots are made for walking, and Soxxy fashion socks are made for staying in place all day long. After years of frustration with flimsy footwear, inventor and soxpert Sarah Stabile gave socks a stay-put makeover. Her secret – the comfortable and patented B3 Grip technology – uses silicon elastomer in X and O shapes on the inside rim of each stocking, so ankle biters, knee huggers, and thigh grazers never slouch. And since Stabile doesn’t sacrifice fashion for function, her collection offers stripes, solids, metallics, and animal prints to match any outfit or personality.”