Hi! I'm Dane Carlson, and welcome to the Business Opportunities Weblog. I've been publishing this website, by myself, and sometimes with the help of others for over twelve years now. You'll notice two things about this site right away:

  • We have tons of content. In fact, since November 2011, I've published more than 26,000 posts on thousands of different business ideas and opportunities.
  • We don't sell much advertising. In late 2013, I realized that by selling advertising, what I was really selling was my readers. In 2014, I've already radically cut down on the number of ads and will hopefully keep cutting.

According to The Washington Post, social marketing recently saw a change in the way businesses should market themselves, especially with the addition of Google+ Brand pages.

These pages are incredibly important for a number of reasons. First, it has become increasingly evident that such pages will impact a site’s search engine optimization efforts. That is to say that, when users are logged in, the brands that they follow on Google + will likely show up higher in the search engine results they receive.

This allows small businesses to compete with the big guys, as they can attract and maintain a loyal following on Google + and forever alter the way their sites rank when their followers are signed into Google +.

Further, Google + Brand pages provide an important platform for deeper engagement — and small businesses need this to rise above the competition. +Hangouts allow businesses — from the companies’ creative minds to their CEOs — to hold video conferences with customers, potential customers and others. This way, Google + provides an opportunity for high- level transparency and engagement, and, when used correctly, can mean the difference between success as a small business and lackluster sales and customer appreciation in an economy that already leaves us smaller companies at a slight disadvantage.

How are you using Google+ to promote your business?

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Originally posted by Angela Shupe on December 16, 2011 in News.

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