Soda

Fast Company reports on a new company called uFlavor, that promises to bring custom sodas to the masses — both in the mail and via internet connected vending machines.

Picture this: You are sitting in, say, a Bermuda hotel on vacation. Suddenly you are struck by a crazy idea for a new soft drink taste. So you dial up a website, and with the guidance of a simple system you digitally mix the ingredients, adding 1% more cinnamon, a dash of lime, the merest hint of mango and control the carbonation to create a fantasy beverage that’ll explode on the tongue. Then you refine the color of the drink, design a label, and order yourself a bottle or two. Soon enough, they arrive in the mail.

Now, since the system is social, a person visiting an associated vending machine in, say, Dayton, Ohio, just moments later could be attracted by your drink’s potential, press a button, and have a liquid delivered that matches your design. And you get a portion of the profits. Incredible, right? And don’t overlook the implications, which could be enormous, especially if you manage to craft a drink that’s more attractive than any of the billion-dollar brands that are out there, and the taste catches on. That’s the ultimate goal of new company uFlavor.

Is this the future of vending?

 

Originally posted by Dane Carlson on December 16, 2011 in Ideas.

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