Every project that you hope to promote needs an effective marketing plan in place. Before you begin marketing products or services, you need to know who you are marketing to, what strategies to use and other factors. Here are five things that you should keep in mind before beginning any new marketing campaign.
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Determine Your Marketing Budget – You have to know how much you have to spend on advertising before you begin. Sit down and crunch the numbers and determine your overall advertising budget. Once you know how much you have to work with you can begin to choose your advertising methods based on cost.
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Set Your Goals – How many customers or recruits do you need? What are you looking to accomplish? Once you have set your specific goals you will have a better idea of what you have to do to reach those goals.
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Determine Your Target Market – Without knowing who you are marketing to there is no way that you will be able to plan a successful marketing campaign. No matter what industry you are in or what you are marketing, you have to know who you are speaking to. Once you know who your market is you can better determine when and where to launch your campaign and what strategies you should use.
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Choose Marketing Techniques – You may want to choose 5 or so techniques for your campaign. With social media marketing on the rise, this is an excellent place to begin. If you have never marketed before, one or two techniques is likely best but once you get the hang of it, try to incorporate several different strategies to really promote yourself.
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Stick with Your Deadline – You have to have a timeline in place for any marketing campaign. Set a schedule and be sure that you stick with it.
This article was written by PR Fire, a leading online public relations and marketing service.