On the heels of his company’s push into India, Edible Arrangements founder and chief executive officer Tariq Farid has high expectations for the subcontinent and is encouraged by the global initiative that has seen his Wallingford, Conn.-based, fresh-fruit arrangements chain expand to 15 countries and over 1,000 locations.
Farid said that, while other international expansion was going on, India was always a country that was going to eventually be in the path of the chain’s global march. Though Farid was born in Pakistan, his mother was born in India and he has friends and a connection to the country. “It is probably the one market we relate to the most,” he said. Read more.