Pune realty company Vastushodh Projects Private Limited has franchised their ‘AnandGram’ and ‘UrbanGram’ brands in the affordable housing sector across Maharashtra recently. As a part of the new ‘UrbanGram’ franchise model, a new project in Pune will be launched on December 29 in association with Pate Developers and Amey Vastunirma.
“This is the first of its kind effort to franchise a real estate brand in affordable housing for lower and middle income groups,†said Vastushodh Projects Private Limited managing director, Sachin Kulkarni, at a press conference held on Tuesday.
The ‘AnandGram’ brand is targeted towards lower income groups and houses will be available at a price between Rs3 lakh and Rs10 lakh.